How To Use Facebook For Affiliate Marketing?

How do I use the Facebook marketplace for affiliate marketing?

Introduction

Social media marketing and particularly promoting products on Facebook and its allied services like messenger, Whatsapp and Instagram is a big business where most o f the affiliate marketers and influencers promote products and earn millions of dollars every month by leveraging the monthly active users (MAU) of around 2.9 billion according to  Statista

You can promote affiliate marketing using Facebook where you may adopt the following steps to maximize your product promotion, make sales and earn commissions. Points discussed over here outline the ways for promoting your affiliate marketing links with my own experience and it may vary from one individual to another.

Important Things To Remember Before Promoting Affiliate Products

Before starting to promote your affiliate links on Facebook you must keep in mind that you can promote your affiliate products without violating Facebook policies. You need to be pretty careful before starting your affiliate product promotions. Read the policy guidelines carefully and understand clearly what to do and what not to do.

Do not promote affiliate products forcefully or in an unsolicited manner in any group or messenger with your contacts or random people by placing too many links that can be a dangerous sign of getting banned from Facebook. Using hashtags in your posts helps to find your content with more impressions, CTR, engagements, and conversion. But limit yourself to 3 to 5 hashtags but adding more hashtags spoil your work and is considered spam and do keyword research before adding hashtags.

Why Facebook for affiliate promotion?

As stated earlier in the introduction of this article Facebook along with its allied services offer the greatest opportunities for making money online. You cannot afford to leave the biggest social media platform without promoting your affiliate products if you are serious affiliate marketer. Facebook and its allied products like messenger, Whatsapp, and Insta get 2.9 billion monthly active users (MAU) which is huge and tempting for all affiliate marketers to promote products. But most of the affiliate marketers and influencers promote the products on Facebook platform by adopting many techniques so as to avoid getting banned by Facebook for violating its policies. Having a social media following is easy to start promoting the products if you have a group or page of followers who have common interest and like-minded individuals who want to learn or know more about the topic that they are interested in.

Ways To Promote Affiliate Products

Coming back to the main point the following activities are required to do affiliate marketing in Facebook.

• Facebook Profile
• Facebook Messenger
• Facebook Page
• Facebook Group and finally
• Facebook Ads

Create your Facebook profile listing out your interest and hobbies along with usual profile creation like name, education, work, experiences, etc, Your interest should be aligned with your affiliate products and related ones. You can promote Amazon products' affiliate links directly here.

Promoting affiliate products in Facebook messenger is connected to your Facebook page and you can promote using chat bot and bot funnels mocking sales funnels and email auto-responders. Use bots to comply with Facebook guidelines and policies otherwise bots that spam and abuse get banned by Facebook.

Creating a Facebook page is better than having a Facebook profile where you get access to Facebook Page Insights tools where you can track impressions, clicks, and engagements along with followers, page views, and video analytics. This really helps individuals, companies, and organizations to promote products in an organized way and track the results unlike having a solitary Facebook profile. You can access many tools in the business manager.

 You can also make live events to talk about your products to the target audience in your page. This will connect with your audience directly resulting in sales conversion. You have to prepare before going events live with your audience and be able to answer all the questions, doubts and other feed backs from your followers to stamp your authority on the subject.

Joining a Facebook Group related to your affiliate products posting contents helpful for readers in the group by subtly promoting mainly CPA (Cost Per Action)programs to get the leads, offering freebies, and free trials instead of direct affiliate marketing. This is called indirect affiliate marketing where you are sending your traffic to another site you are promoting for signups, free software downloads like free training guides, or programs with free trial periods.. Sales conversion are reasonable if the group has a minimum of 40k to 50 k followers

Running Facebook Ads requires an ad budget and you should have a Facebook page and create your ad campaigns, ad groups, target audience, age, gender, and attractive catchy ads with images and videos. A lot of effort is required to understand everything before running ad campaigns. Facebook may approve or disapprove of your ads in accordance with their ad policies. Better to promote your products using landing pages having affiliate links rather than direct affiliate links. The majority of affiliate marketers use this method for list building and use auto-responders with email sequences containing product links to promote affiliate products,

This will keep the customers in constant touch and aware of the benefits of your products and possibilities of making sales. Make sure you are not doing any sales pitch in your newsletters or promotional mails and don’t create false claims about your products.

Conclusion:

Social media marketing is one of the best ways to promote affiliate products if you are having strong follower ship as an influencer and you can also promote products on social media through their ad platforms if you want to reach the target audience provided if you have an ad budget to spend.  

To be a affiliate marketer you have many other ways to promote your products without limiting yourself to social media marketing by owning your blog or site write articles regarding your niche and related products by posting regularly to get free organic traffic using SEO techniques, email marketing, free as well as paid advertising.