How To Choose Affiliate products And Promote Products Links

Affiliate Products - How To Choose And Promote Affiliate Products Links

Understanding Basics Of Choosing Affiliate Products And Promoting Products Links

As an affiliate marketer, you have to adopt better ways of promoting your affiliate links and there are certain proven ways to promote affiliate links. Here, we are discussing the best practices that need to be applied while promoting affiliate links. The advantages of adopting these methods can increase your affiliate sales considerably. I am sharing some of my Amazon affiliate earnings for your reference and understanding.

As an affiliate marketer you know already that affiliate links are URLs containing affiliate username or id for tracking of sales by the merchant (You can also track your affiliate link discussed later in this article)and if any visitor clicks the affiliate link would land at merchant's website where merchant can track the affiliate id. Mean time if any visitor clicks the affiliate link and leaves without any purchase a cookie that is installed on the visitor's browser has duration of 30 to 90 days. In some cases only 24 hours duration depending on the products. If the visitor purchases within the cookie duration then the affiliate marketer gets the commissions for the sales made. You can see the screenshot of my Amazon affiliate sales report. Just an example for your reference and understanding.

 

If you promote your affiliate links more effectively you have better conversion and more commissions. So, to be effective in affiliate sales you need to have more conversions. Affiliate marketers are expected to bring more traffic and more sales there are certain methods that need to be followed to be a successful affiliate marketer. Each and every affiliate link varies from single conversion, recurring commission-based, CPA (Cost Per Action) like lead generation or signups. READ MORE ABOUT CPA AFFILIATE MARKETING

Types of sales promotion include banner ads, text ads or video ads that contain your affiliate user name or id. If you have a blog or website you can choose text ads or banner ads or video ads placed ideally to promote your affiliate products. 

Most of the affiliate marketers promote affiliate links by shortening its length to look pretty as some programs have very long links and for the ease of use affiliate marketers shorten the URL.

Before promoting any affiliate product you have to look into the following list to select the right product. Selecting the right product is one of the most important things in affiliate marketing.

Once you join affiliate programs like Click bank, Awin, ShareASale or CJ or Amazon or Digistore24 or Warrior Plus you have to use certain criteria to select the right product.

They are

• Market demand
• Price Affordability
• Target Audience
• Sales Commission rate and Type
• Competition In this field
• Cookie Duration
  
• Extra Offers or Incentives 

Different affiliate programs offer different measurements revolve around the above criteria

Market demand

Market demand is the demand for a given product and how many buyers are interested in buying it in a given market.

Price Affordability

It is the measure of the ability of the buyers to have enough money to purchase the product. If the price is too high the majority of the buyers won't buy it. If the price is too low then a majority of the buyers would buy the product.  Here the competition is more compared to high-priced products. The optimum price range is the middle-level segment where sales conversions give very good affiliate commissions.

Target Audience

It is your niche audience who are interested in buying products related to your niche.

Sales Commission and Type

It is the portion of profit given to an affiliate marketer after a successful sales conversion. It is in percentage like 10% or 20% or 30% or so on. Types include one time sales commission or recurring sales commission like subscription model. .

Competition

Find out how far the competition faring against your selected product for promotion. 

Cookie Duration

In online marketing, if a visitor is sent to a merchant's website through your affiliate link a cookie is invariably installed in the visitor's browser to track the sales. Normally the duration is 30 to 90 days. In some cases only 24 hours depending upon the products. Within the cookie duration if there is any sale the affiliate marketer is credited with a sales commission. 

Extra Offers and Incentives

If there are additional benefits like if you sell more then there is additional commissions and incentives to encourage and motivate for more promotion of the product.

These criteria while selecting the right product enable to you be good at selecting your product. But there are more fine tuning required to select the right product only with more study and experience. 

Now we discuss the efficient ways to promote affiliate links.

• Give product reviews and tutorials by inserting your affiliate links.
• Place your affiliate links in your own products
• Put affiliate link banner images in your site or blog to advertise your links
• Insert your affiliate links in your free affiliate tool kit
  
• If you have a YT channel or other video sharing platforms, embed your affiliate links or place them in the description box
• Promote your affiliate links on social media like Facebook, Twitter, Pinterest, Tiktok or Quora and Reddit forums not directly but by using landing pages so as to avoid being banned from social media.
• If you have an email list and place your affiliate links in newsletters and email sequences.
•  Tracking your  affiliate links

Give product reviews and tutorials by inserting your affiliate links.

Product reviews and tutorials are the two methods by which an affiliate marketer can bring sales to the products. 

The above method is called content writing where you review the products and their advantages and also put comparative analysis side by side with other competing products to give insights into the product and compel the readers to make a purchase. Tutorials help beginners or new visitors to learn about the product so bring more traffic to your site and trust building. Insert your affiliate links at relevant places.

You need to balance both in your blog or website with proper keyword research, backlinks, SEO, and call-to-action buttons having a lead magnet will increase traffic and better conversion rates. You don't need to be only positive about the products but also some negative ones or downsides to make your readers fully aware before the purchase.

 
Place your affiliate links in your own products

If you have your eBooks about how to play tennis or guitar or piano, fishing, gardening or guide manuals or software products you can insert your affiliate links related to your own products subtly without much ado to make your readers comfortable. Promoting all over the place might give an indication of desperation from your side to push for the sale.

Put affiliate link banner images in your site or blog to advertise your links

 Banner ads with HTML tags or Java Scripts embedded with your affiliate id or link can be placed at the top of your blog or website as a header or sidebar to get more clicks and should be used sparingly as this strategy may backfire if you use it too many banners in your blog or site to suggest your over-enthusiasm to sell the products rather than sharing your honest reviews of the product. Generally, contextual ads fair better than banner ads as the study shows. So be wise in choosing the right place to show banner ads without any annoyance for the readers.

Insert your affiliate links in your free affiliate tool kit

 

Make a list of the affiliate marketing tools you are using to generate your sales in PDF with a brief summary of the advantages of using the products by placing your affiliate links to inform the readers of various tools required for affiliate marketing. Distribute the affiliate tool kit for beginners completely free.

 

You may add a disclosure page also like the one below   

 

 

Here is a Tool Kit For Affiliate marketers who like to start affiliate marketing from the scratch. This tool kit provides all the necessary tools that are compiled so perfectly anyone new would find this as treasure as he or she does not need to search the internet for the best available tools online for months before getting in terms with everything to start #affiliatemarketing

career.

 

 Contents In Brief

u Niche (Subject of your interest)

u    Right Audience (Targeted audience In sync with your interest)

u    Website or Blog creation (WordPress) (A must thing for all digital marketers) or YT channel

u    Domains, Web hosting (name of your site and accessibility of your site )

u    Promoting Products ( Email marketing, Content Marketing, Social media Marketing, Organic                 traffic and Paid traffic)

u    Seasonal Products and Ever green Products (Some products sell seasonally others sell all round the year )

u    Content Marketing (Writing product reviews, Guide to products, Comparative study)

u    Email Marketing (Sending regular product promotional mails to your subscribers)

u    Auto Responders (Automate your newsletters and other mails at regular intervals)

u    Internal, External and Back links (Links within site, outward and links pointing towards your site)

 

uSEO techniques ( Search engine optimization)

uKeywords ( Keyword research is key to promote your site to get higher ranking)

uFree Organic Traffic ( Ranking your website higher on search engines)

uGoogle Analytics ( Pasting Google analytics tracking tags into your website for your visitors)

uPaid Advertising ( Google, Facebook, Instagram advertising)

uopt in Page, Landing Page and Lead generation ( Generation of leads for your biz)

uSocial Media Marketing ( Leveraging social media to market your products)

uOther technical stuffs like HTML, meta tags, Java scripts ( For banner ads, linking your site to hosting service)

uURL shortening (Shortening affiliate URLs to mask it for easy of use and also minimize chances of getting banned from Social media for promoting affiliate links)

uPage Rank and Top Rank in Google search ( SEO and SMO)

uSales Funnels ( System of generating targeted audience for your niche using sales funnels)

uSales Strategies ( Other promoting techniques like native ads, A / B testing etc.)

 

uOnetime Sales (Where you promote the product, sell the product only once and receive a commission)

uRecurring Commissions (Where you promote a service or product that is either in the subscription form or renewal every month) 

To read and apply every technique please click the link below and access the tool kit for free.

 Free Download here 

 

If you have a YT channel or other video-sharing platforms, embed your affiliate links or place them in the description box

 

Nowadays for every marketer who wants to promote his or her product the best way to reach the target audience is by posting content via videos by starting a YT channel or Facebook or Instagram Videos or any other video sharing platform. The results are amazing. with a lot of viewership and you can create videos containing contents of your niche and place your affiliate links in the description area like this.

 

                                        

 

 

Promote your affiliate links on social media like Facebook, Twitter, Pinterest, Tiktok or Quora, and Reddit forums not directly but by using landing pages so as to avoid being banned from social media.

 

Social media platforms like Facebook, Instagram, Twitter, Pinterest, Tiktok or social media forums like Quora, and Reddit have a lot of organic traffic that can be utilized to promote your affiliate links. This applies to content publishing platforms like Medium and Tumblr blogs. You have to remember that you have to have at least 2k followers to 15 k followers to easily promote your affiliate products as a social media influencer. Otherwise, you have to start a group or Facebook page to promote your products. It is not advisable to promote your affiliate links directly as this may become a violation of their policy and you need to have landing pages to promote your links. You can promote your products like me in Quora by answering questions related to affiliate marketing as below

 

Screenshot of my Quora page: 

 

 

 

 If you have an email list and place your affiliate links in newsletters and email sequences 

Why I put If before the sentence is because this is the culmination of your hard work in online marketing. Here is how you build your email list using opt-in pages, lead generation, and sales funnels. Once you have a decent number of subscribers in your mailing list as every experienced marketer would say that there's money in your list They are your real asset. You can email them every two or three days to promote your products with affiliate links via newsletters and email sequences. Don't forget to give your mailing list the best offers with a lot of valuable freebies bundled with your products.

 

 

Tracking your  affiliate links

Use Google analytics to correlate your data with affiliate programs affiliate dashboards like details of impressions, clicks and sales made for your tracking purpose. As an affiliate, you can track your performance of affiliate links by adopting the above approach as you don't have the privilege of placing UTM codes on your affiliate links to track all conversions.

 

 Final Thoughts

Now you know the efficient ways to choose the products and promote your affiliate links please always bear in mind that affiliate promotion is a multi-dimensional job where you can promote through content marketing, email marketing, blogging or owing websites, social media marketing, and paid advertising.

 

So optimize the promotion in the best possible manner to reach your audience effectively to get more sales and commissions. Promoting products related to the same niche is more effective than promoting whole bunch of unrelated products. If the conversion percentage is 10% to 15% you are doing pretty well as the conversion rates normally hover around single digits for most. 

 

Screenshot of my Amazon affiliate sales report for the first half of the month.

 

 

Give value-added products in your giveaways not some useless material for the sake of giveaways. You need to give real value-added product as free gifts for selling affiliate products with high commission rates.

All the best for your affiliate marketing journey.

P.S

Do not forget to add affiliate disclosure to all promoted affiliate products as per the regulations