What Is DA (Domain Authority) ,PA (Page Authority) And On-Page & Off-Page SEO?
In this article we will discuss about what really is DA, PA and On-Page & Off-Page SEO to understand them better and how they differ from one another. We are also going to see how to improve DA and PA to increase organic traffic to your affiliate marketing site or blog.
Introduction
Affiliate marketing websites and blogs should rank higher in search engine rankings to get more organic traffic for more sales. Domain authority (DA) mostly depends on SEO strategies you adopt to make your site rank higher compared to competitors' websites.
First, how would you differentiate Domain Authority (DA) and Page Authority (Page Authority)? Finding your site’s overall domain authority which is determined by metrics and a specific page of the site is page authority using metrics. Both DA and PA use similar metrics but one is overall domain strength and another a particular web page of a site.
Moz designed an algorithm with scores ranging between 1 to 100. If DA is 1 then it is worst and if DA is 100 is the best.
If DA is 20 to 30 it is bad, if DA is 40 to 50 it is average, if DA is between 50 to 60 it's good and anything above 60 is excellent.
Check your DA score by entering your URL here
Link Explorer - Backlink Checker with 40T Links!
MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more.
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https://analytics.moz.com/pro/link-explorer/home
Ok, some quick points.
Factors that are essential for Domain Authority
Quality Contents to drive more traffic and link to your site
Keep a relevant domain name reflecting the niche of your site or blog
Optimize your on-page SEO that includes title tags, image alt tags, and content. Use keyword research and content optimizing tools.
Have more internal links and back-links for better user experience and higher ranking.
Regularly use SEO audit report to eliminate bad and broken links to improve the domain authority of your site.
Check your site’s loading time and make it faster loading to avoid visitor attrition rate or less bounce rate
Make your site friendly to mobile
Load mobile pages faster with Web Light
When you go to a page on mobile from search results, Web Light can convert and optimize the page to keep relevant content and use less of your mobile data. With Web Light, you can: Load pages faster on a slow internet connection. View a simpler version of a page or choose to load the original content. Use fewer mobile data when you search on Google. Web Light availability This feature is available on Android phones in the Google app and Google Go app. This feature is available on KaiOS phones. Web Light isn’t available in all countries. Choose when to load pages with Web Light When you search on the Google app, you can choose when to load a Web Light version of a page if it’s available. On your Android phone or tablet, open the Google app . Go to google.com/preferences . Under “Optimize pages for faster loading,” choose when to load pages with Web Light. Scroll and tap Save . Turn off Web Light In the Google app Tip: To go to the original page from the Web Light version, at the top, tap View original . On your Android phone or tablet, open the Google app . Go to google.com/preferences . Under “Optimize pages for faster loading,” tap Never . Scroll and tap Save . In the Google Go app Tip: To go to the original page, next to "LITE," tap Remove . On your Android phone or tablet, open the Google Go app . At the top right, tap Settings . Under “Data,” turn off Use Lite mode. On KaiOS phones Related articles
https://support.google.com/websearch/answer/9836344?hl=en
Use social media platforms to promote your content to drive more traffic and increase DA
Improve page authority by posting regular quality content, earning external links, and using more images to create visual impact.
Do SEO and social media people work together on projects for clients, or do they work separately?
SEO analyzes your web page or website using certain parameters and these methods boost your site rankings in search results. There are two different ways to rank your site. one is on-page SEO and another is off-page. Social media has no role to play in on-page SEO. But social media plays a vital role when it comes to off-page SEO. We can see the difference between On-page SEO and Off-page SEO and now let us discuss this one by one.
On-page SEO includes things like unique, quality content on your web page along with the right amount of keywords and proper headlines with meta descriptions. URL optimization as well as internal and external links. This enables the online visibility of your website to rank higher in search engines. So it is like presenting your site to a search engine placing everything in order that suits the algorithm of search engines to request for higher ranking. But on the other side, your competitors also adopt the same techniques to rank their site higher on search results. Now comes the second part that is off-page SEO
Off-page SEO includes social media engagements by placing your website links in profiles, pages, posts for link building and these backlinks pointing towards your website can increase more visibility and visitors to your site along with likes, share, comments to show the relevance of your site to search engines. Submissions of articles in blog directory in forums as well as guest blogging and social media bookmarking also increase the popularity of your site.
According to MOZ, about 70% of time website owners work on on-page SEO and 30% of time putting effort on off-page SEO.
Conclusion
Finally, both on-page SEO and off-page SEO should work in tandem to make your site sit at the top of the ranking in search results to get organic traffic. On-page SEO is certainly technical analyzing your website or webpage compared to off-page SEO that hinges on the popularity of website in social media indicating its importance to search engines via likes, shares, comments and engagements by followers or visitors to your social media posts.
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