Contents
Introduction
The Reality of the Power of Pinterest
Why Would SOME QUIT PINTEREST?
Tracking Pinterest Traffic
Pinterest is a place for inspiration and desire.
Strategies for Content Promotion
- Pinterest: Content Planning Inspiration!
-Create Successful Pinterest Boards
- Here is the data for my Pinterest profile.
Pinning Strategies For Increasing Traffic
-Make it simple for users to pin content from your website
-Save first to the most relevant board
-Apply hashtags
- Reap The Benefits of Keywords on Pinterest
Use Pinterest pin designs and descriptions to spread awareness, signups, and sales.
- Consistency Is The Key
- Pin Interesting Content for Your Audience
9. Increase Traffic with Content Reuse and Repurposing
10. Reshare With Intent
-Reshare Content On Pinterest: WHY?
11. How To Use Pinterest Traffic?
STRATEGY TEMPLATE
12. Conclusion
Introduction
f you've ever questioned whether investing in Pinterest advertisement is an excellent idea for "serious" marketers because:
You may have read that
Wedding ceremonies and pastries are the only things on Pinterest.
Pinterest is only for the fairer sex
It wouldn't be effective for my (insert niche here) business to use Pinterest.
But is this the case?
Do muffins and stylish sneakers take the main stage?
What's more
What precisely is wrong with muffins and sneakers?
The Reality Of The Power Of Pinterest
Pinterest can quickly contribute significantly to your website.
traffic. Pinterest has long been the second-largest source of social media traffic.
traffic through referrals, second only to Facebook. But have a look at this trend chart.
through Shareaholic.
Before the declaration that Business Page reach would increase
fall, there was a sharp reduction in Facebook's social referral traffic.
- whereas the share of visits from Pinterest increased.
As of right now, post
Apocalypse on Facebook
Uses Pinterest
surpassed Facebook? It’s for Tailwind's user accounts, as well as most of our members as well.
Websites Notice a Drop in Facebook
As Pinterest Traffic Rises, the use of Pinterest is another issue. almost all searches on Pinterest is unbranded, so your little company will have the same discovering potential, much like those who have invested millions and decades in advancement. Additionally, 77% of Pinners have found a new brand or product, with 84% of buyers doing so as a result of anything they have available on Pinterest.
Recent research conducted by BuzzSumo and Chris Penn but not yet published revealed
showed Pinterest sharing has a greater influence on top B2B content
rather than content length or type, traffic potential. That's amazing! Do you
Imagine the possible effects on B2C content, then.
Why would some QUIT PINTEREST?
As soon as you begin promoting your company on Facebook or Instagram, you
first you might not notice a lot of follower increase, but you WILL notice some likes
and remarks. It's much simpler to carry on after that wonderful feeling.
The results from Pinterest can be slow to appear. since people
When comparing Pinterest to "social networking" services, quick fulfillment
High expectations for satisfaction are frequently unmet.
Another issue that many marketers face is their desire to transmit all
They utilize what they are aware of in terms of social media platforms on Pinterest.
This is a surefire recipe for failure!
Pinterest is a search and discovery platform, not a social media platform.
or what you have done well elsewhere doesn't translate exactly.
People on Instagram, for instance, are interested in seeing the behind-the-scenes
of your company. They desire to view product unboxings and your most recent
speaking occasion. They seek a sense of affiliation with you and your company. On
Everything on Pinterest is viewed through the perspective of "How would this make MY life?
better? " or "How will this benefit my project?
Therefore, it has a search engine like Google, which we all know, has a lot more in common
How effective Google is at generating natural traffic!
The Answer?
Consider your Pinterest promotion more along the lines of your Facebook strategy in terms of your Seo strategies.
To that aim, consider quality, keywords, and substance. and consider
a commitment over time.
The first step to a successful Pinterest is that easy shift in perspective.
strategy. Even yet, it can be challenging to commit to something that requires flexibility.
Realize that it will take time to achieve the desired results.
The effort you put into your Pinterest approach today, your SEO plan, and
The internet traffic from tomorrow can pay off in the form of weeks, months, and
probably years from now.
The time you invest now and tomorrow in your Pinterest strategy
can result in website traffic that lasts for weeks, months, or even years.
years from now. “
Tracking Pinterest Traffic
The most accurate approach to gauge the amount of traffic coming from Pinterest to your website is Google Analytics. Choose Acquisition > Social.
Look for Pinterest and network referrals. Click here to view the Pinterest
pages that visitors to Pinterest are visiting
Pinterest traffic varies for a variety of causes, including
a slowdown in the production of your content, seasonal search tendencies, and actual
life! That's correct, as soon as it warms up outside, you probably will notice
a decline in Pinterest activity when people begin to leave the house and engage in all the
activities they have been planning on Pinterest. While choosing Christmas purchases
Up, back comes all that traffic!
To quickly determine which material on Pinterest is receiving the most visitors,
Download the wonderful Google Analytics dashboard created by Kristie Hill
With the Pinterest Dashboard for Google Analytics, you can see top posts, top pins, best time to Pin, Tailwind stats, and more!
https://kristiehill.com/pinterest-dashboard/
Recognizing WHAT PINNERS WANT IS ESSENTIAL TO PINTEREST TRAFFIC
Therefore, what DO Pinners want if they don't want to see your Instagram behind-the-scenes glances or your cat using your computer?
Inspiration and aspiration can be found on Pinterest.
Additionally, Pinterest is a platform designed for action; pins are intended to send visitors to your website from the platform. So, if you can appeal to your followers' desires, you'll notice an increase in traffic.
Consider motivating and empowering your followers if you're trying to boost aspiration and inspiration in your Pin design and description.
Pinterest is a place for inspiration and desire.
For instance, you might slightly alter your Pin to read "10 Strategies to Save On Your Taxes This year" if your blog post on "10 Errors You'll Make On Your Taxes This Year" performed well on Facebook and LinkedIn.
Be a Pinner
Those minor adjustments will come naturally if you completely comprehend how Pinners use the site. Try Pinterest if you don't already use it personally. Select a subject that interests you, then start saving stuff to a Board about it. Observe what you decide to Pin, how you arrange it, and what prompts you to click on a website as you go.
Create a private Board if you're doing this with your company account to avoid gaining followers who won't necessarily be interested in the business material you'll be provided soon!
Strategies for Content Promotion
Pinterest: Content Planning Inspiration!
View your Profile analytics by visiting Pinterest Analytics. Choosing the "Clicks" tab. Your most popular Pins are displayed here. Furthermore, even though the banner states "visits to your website from Pinterest," this refers to clicks on all of your Pins, so it almost always includes Pins that also connect to content created by other people.
You may be wondering what good that does. These are invaluable details on what people are clicking on Pinterest, and they are exactly what you need to know to boost your traffic. Additionally, you can distribute stuff about yourself on other people's websites and monitor clicks on them.
Go to Analytics > Profile from the main menu to view your Pinterest profile analytics. Then select "Analytics Overview" under Pinterest activity to view the All saved Pins that have received the most clicks. Is there a subject you haven't addressed that keeps coming up? Or perhaps a different take on a subject? What about the pin designs that received the most clicks? Can you experiment with some of the wording and color on those?
You can see my Pinterest profile analytics screenshot.
Here is the data for my Pinterest profile.
3.98 k is the total impressions of all pins out of a total audience of 3.62k with engagements 23 in the form of saves and clicks of all my pins. 21 Engaged audience. An engaged audience is the number of pinners engaged with my pins.
These data were created with all my channel sites, blogs, or social media platforms.
Create Successful Pinterest Boards
Every Pin you save on Pinterest has a context thanks to the names and descriptions of your boards. By providing precise context, you can assist Pinterest in bringing up your material in pertinent searches.
Think about purpose over form when it comes to the titles and descriptions for the Board. Some Pinners prefer the way their profile looks when they make Board titles with gaps between the letters. However, Pinterest cannot read those Board titles at all. Leave the spaces out! Some people have also used titles for their smart Boards, such as "Stuff I Dig."Once more, Pinterest lacks context from this. Allow them to aid you!
What about including brand names or company names in board titles?
Well, keep in mind that 98% of searches are for unbranded terms, therefore choose such terms the most. However, you may have one or two boards that feature your company name.
Oh, and here's one that won't HARM you but will take up your valuable time: don't spend time making Board covers or changing the arrangement of the Board. Most of the time, nobody is looking at your profile, and chances are the dimensions change so frequently that you're spending too much time reworking them when you could be making content instead.
PINNiNG STRATEGIES FOR INCREASING TRAFFIC
Make it simple for visitors to pin items from your website.
While your engagement on Pinterest will probably have a significant impact on your referral traffic from Pinterest, you may delegate some of the efforts to others by making it simple for others to post content from your website to Pinterest.
This is viewed as a vote of confidence by Pinterest, which can increase the reach of your article.
As a result, make sure that each piece of information has a Pinnable image that makes the most of the suggestions in the section of this book titled "Use Pin Designs & Descriptions that Lead to More Awareness, Signups, and Sales".
Go back and add Pinnable photos to any prior content that is still relevant, then save it to Pinterest. So that your readers don't have to create one for you, be sure to complete the Pin description! The Alt text element should not be used for a Pin description; instead, follow these instructions.
Make it simple for visitors to pin items from your website.
You can also add a Pinterest save button to your website, which will make it simple for visitors to save content as they read it. Once installed, your website's photos will display the Pinterest logo. Clicking allows readers to save your material directly to their Boards.
On their blog posts or content listings, some users would rather not have a Pinnable image. If that describes you, use a plugin like Social Pug, which enables you to post photographs that are precisely for social media and Pinterest
Save first to the most relevant board
Keep in mind that Pinterest depends on you, the content provider, to provide context for your Pin. Pinterest gives your initial Pin of that fresh content extra attention after you've authenticated your website. Save your Pin to the most pertinent Board first to let them assist you in receiving the most pertinent distribution.
You might save all of your content on a single broad, branded Board.
That's OK, but that won't be where you save fresh stuff first. Try to be as descriptive as you can with your first Pin.
What if you don't already have a Board that would be a perfect match for that Pin? Create one! This will be a wise investment, particularly if you plan to produce more related content.
Considering "filling" a new Board so it doesn't appear empty?
Since they're probably getting your Pin through search, it's unlikely that anyone will pay attention. However, if you simply cannot take having a Board with only one or two Pins on it, feel free to add additional pertinent we didn't blame you.
Apply hashtags
Employ hashtags, okay, never use hashtags. I know. If you've worked in marketing for a while, you've probably heard it all. The fact is that hashtags do help Pinterest surface newer content. You can view the items shown in reverse chronological order by conducting a hashtag search.
Use how many hashtags, exactly? Pinterest advises using a maximum of two.
BRIEF TIP ✅
Use hashtags differently than you would on Instagram.
#throwbackthursday is a good hashtag for Instagram, but it's bad for Pinterest. Instead, use #pecanpierecipes or #pecanpie!
Once more, we're discussing the distinction between social (Instagram) and search (Pinterest).
Use how many hashtags, exactly? Pinterest advises utilizing a maximum of two.
Reap The Benefits of Keywords on Pinterest
The words you use on Pinterest can be just as influential as the images you share because it is a visual search and discovery platform. Decide how to display your Pin in search results, related Pins, and feeds, Pinterest does read the text on your image. Pinterest might search elsewhere for these hints.
On the following, they seek keywords: Board Titles
Descriptions of boards
Pictures of pins
Title and description of the linked material, as they appear on your blog or website
It DOES NOT imply that your Pin description needs to be nothing more than a keyword list. Write for your audience, but incorporate keywords naturally by placing them (along with your strongest language) at the start of the description.
BRIEF TIP ✅
Pinterest searches for keywords in the following places: >Pin Image Text >Board Descriptions >Board Titles >Meta data on the linked content
>Pin Descriptions
Use Pinterest pin designs and descriptions to spread awareness, signups, and sales.
Lift in Email Conversion of 61%
To offer detailed information about the highlighted
good or service, use text overlay.
11x
Lifted Awareness
Adapt to the seasons of life, and
daily occurrences across
More Likely to Promote Offline Sales Growth by 67%
Showing a user of the product will help the audience picture it in their own lives.
Other suggestions for effective pins include:
elegantly placed logo
bold, obvious text overlay usage
Stunning images
When appropriate, emphasize special qualities (such as "new").
Make your offering the center of attention.
Give examples that make it clear how to use your product or service
Utilize a vertical format with a 2:3 aspect ratio (600x900 pixels or comparable).
Consistency Is The Key
Active and reliable content producers are what Pinterest seeks. The best chance for content distribution is everyday content saving on Pinterest as opposed to a once-a-week Pinning frenzy.
There is no set quota for how many Pins should be saved daily. Put quality before quantity. This can be accomplished by batch scheduling your Pins for the week (or month) using a partner tool that has been approved by Pinterest.
Your Free Trial is here. So try Tailwind for free.
Tailwind helps you to grow your traffic fast and easy that is time-saving
You can optimize every post using a smart schedule for the most engaging times
Using smartLoop you can automatically reshare your best pins to save time and grow traffic
Tailwind Tribes allows you to find great content to pin and grow your reach with the Tailwind Tribes community.
Pin smarter with Pin, Board, and profile performance reporting.
Get started. No credit card is required. Join Tailwind.
Pin Interesting Content for Your Audience
Your followers on Pinterest receive your material first from Pinterest. Pinterest chooses how broadly to share that Pin based on how they react—or don't—react. Ask yourself, "Will this content assist me to attract the people who are likely to engage with the content that is most essential to me?" before you post anything to Pinterest.
In other words, adding content to a recipe or fitness board may increase your followers and boost engagement, but are they the same individuals who are most likely to be interested in YOUR content? They might be; only you can say for sure. On Pinterest, your content comes first.
You might never need to store anyone else's material at all, depending on how much stuff you produce. Although the majority of Pinners do like to promote other creators in their specialized field.
Your followers on Pinterest receive your material first from Pinterest. Pinterest chooses how broadly to share that Pin based on how they react—or don't—react.
Ask yourself, "Will this content assist me to attract the people who are likely to engage with the content that is most essential to me?" before you post anything to Pinterest.
Increase Traffic with Content Reuse and Repurposing
Which takes longer for you, creating and releasing a blog post or a product?
listing versus producing a fresh image?
The majority of us know the answer right away.
A new image is frequently created in significantly less time. positive news for users of interest
Hence, using several photos as links is a strategy employed by diligent content creators.
the traffic you receive from the same content can be greatly increased by using that material.
It's a tactic that Pinterest has long recommended. It aids them in creating a platform that is more lively and fascinating resulting in a more engaging experience for
Both users AND content creators really benefit from it. WIN-WIN situation!
Here is how it goes. Save your Pin first to the Board that is most pertinent.
Your material is shared on Pinterest, where it receives engagement and grows in popularity. For your current content, make a new image and Pin it. When people interact with your content, Pinterest spreads it once more as a brand-new Pin, and the distribution spreads.
Not every one of your followers or searchers will be attracted to the same Pin design, and occasionally the same information presented in a little different way will grab the attention of someone who had previously disregarded it.
It works well on Pinterest as well as Tailwind Tribes (A community platform where people share their content and pin to outsmart other contenders) Here users select one pin over the other or save both pins meaning effective distribution and more traffic for you.
BRIEF TIP ✅
The amount of traffic you receive from a piece of content can be greatly increased by using many images to link to it.
Reshare With Intent
Content producers and Pinterest marketers used to be able to publish the same image that linked to the same URL over and constantly to increase traffic. However, now that Pinterest is emphasizing fresh content, it's time to reconsider thoughtless sharing.
Reshare Content On Pinterest: WHY?
if you've gained more followers. Sharing can help your Pin appear again in the Following tab for both current and potential new followers (who might have missed it the first time).
Every 4-6 months or so, think about sharing the same Pin back to the same board.
when it is suitable for the season. Resharing a Pin on the same (relevant) Board can also assist your material to be found more readily when searchers are most likely to be looking for it. Save this holiday or season-specific content 30 to 45 days beforehand.
People frequently get their plans started early!
The "Hobby Lobby" method is another option. When you see a change on Pinterest, start resharing your seasonal material because some craft stores updated their seasonal displays sooner as a result of the site's activity.
You can use Tailwind Smart Loop resharing tool a smart app that enables smart resharing on Pinterest
That's all, then! To increase traffic to your website using Pinterest, follow the above methods! Let's combine everything into a Pinterest plan you can use right now!
How To Use The Pinterest Traffic?
STRATEGY TEMPLATE
Use Pinterest yourself for pleasure to get a sense of how people use it.
Choose a method for evaluating your success. Create a spreadsheet or other technique for results documentation.
Use relevant keywords to improve your profile and the boards.
EVERY DAY
Save intriguing, pertinent Pins to Pinterest.
EVERY WEEK
Make fresh content
A fresh blog entry
a fresh product catalog
a new picture
For 1-3 current pieces of successful content, create and distribute a new image.
EACH MONTH
Review your progress and highlight material that performs well.
For stuff that gets clicks, check Pinterest stats.
Utilize these suggestions while you create new website content or experiment with various Pin designs.
Conclusion
Your content is the key to driving more traffic to Pinterest. inspiring and motivating stuff that is engaging. Your small business has a fantastic opportunity to attract new clients because the majority of users are using the site to find new ideas.
By strategically using keywords, sharing to your most relevant Board first, and making it simple for users to post information from your website to Pinterest, you may help Pinterest assist you in getting more distribution for your content.
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