Introduction
Here I am discussing tips on how to write a quality blog post for affiliate marketing or any other digital marketing where you can find methods to write a quality article that is SEO friendly.
Anyone who has ever read a blog post has taken in information from a thought leader who is a pro in their field. If the blog post was well-written, there's a good chance you left with some useful information and a favorable impression of the author or company that created the content.
Anyone may use blogging to interact with their audience and take advantage of the many benefits that offer, including recognition from a new audience you haven't reached yet, organic traffic from search engines, promotional content for social media, and more.
The time for giving justifications is gone if you've heard of blogging but are a newbie and don't know where to begin.
WordPress is unchallenged as a platform for bloggers according to Convertkit 2017 report
You may not only construct a blog that is optimized for search engines, but we'll also go over how to manage your company's blog and offer designs that will make writing easier.
Let's begin with a significant query.
Depending on your topic, blogging may mean different things, therefore let's start with this definition.
Describe a blog article
Any article, news item, or how-to that is posted in a website's blog area is referred to as a blog post. Usually, between 500 to 2,500 words long, instructional in nature, and containing other media types such as images, videos, infographics, and interactive charts, a blog post tackles a certain topic or question.
However, you must first learn how to build a blog before you can start writing content for it. Let's start now.
1. Recognize who your audience is
Make sure you have a firm grasp of your target audience before you begin writing your blog post.
Find out what people want to know by asking them questions like What will ring true for them?
The practice of developing buyer personas is useful in this situation. While choosing a topic for your blog post, take into account what you know about your customer personas and their interests.
If your readers are the younger generation seeking to launch a business, for example, you probably don't need to give them advice on how to use social media because most of them already have.
However, you might want to provide them with advice on how to change their social media strategy (for instance, from a possible casual, personal strategy to a more business-savvy, networking-focused strategy). You can produce material about the subjects your audience needs and wants with the help of that kind of tweak.
You don't have buyer personas established for your company. To get you started, check out these resources:
2. Choose the topics you'll cover
Choose a topic that interests you before you start writing. In the beginning, the subject may be fairly broad as you begin to develop your preferred blogging niche.
Asking yourself the following questions will help you identify themes for your presentation:
Who should I write to?
How well do I know this subject?
Is this subject relevant?
3. Decide on your distinctive perspective
What unique perspective do you bring that distinguishes you from the competition? This is crucial for establishing the future course of your blog, and there are numerous options available.
What distinctive expertise—or thought leadership—do you bring to the subject?
What issue would you fix for the audience?
Will you offer your thoughts on hot topics for discussion?
instruct your readers on a task?
Original research comparisons or sharing?
4. Analyze your competitors
What more effective approach to find inspiration than to study your well-established rivals?
Popular blogs with a lot of positive feedback are worth looking at because their execution and strategy are what helped them gain a reputation. Not to imitate these components, but rather to develop a better understanding of what readers value in a high-quality blog, is the goal of doing this.
When conducting a competitive analysis, you should consider several factors:
Visuals: Consider the logo, color scheme, and topic of the blog.
Copy: Examine the competition's writing tone and style to determine what readers enjoy.
Topics: Determine the subjects that their readers are most interested in discussing.
Visit Google Trends To more about different niches, their growth, and their interest among people over some time.
5. Choose the appropriate name for your blog
This is your chance to be imaginative and come up with a name that tells readers what to anticipate from your site. Here are some pointers on selecting a blog name:
Keep the name of your blog simple to say and spell.
Link the name of your blog to the messaging of your brand.
Think about what your intended audience wants.
Try utilizing a blog name generator if you still need more help.
Verify that the name you choose is not already in use to avoid reducing your exposure and confusing visitors who are looking for your material.
6. How to Create Your First Blog Post?
Now that you've mastered the technical and practical information, it's time to draught your first blog entry. And no, this isn't the place to say "Welcome to my blog!" or anything similar. This is the subject I'll be talking about. My social media handles are shown here. "Would you kindly follow?").
Write about a narrowly focused subject that appeals to a small portion of your target audience to start with.
Right, that seems counterintuitive. There should be more readers for you if more individuals are looking up a term or topic.
However, that is untrue. It's doubtful that your post will appear on the first page of search engine results pages if you select a general and popular topic that has already been covered by prominent competitors or more well-known companies (SERPs). Give your freshly launched blog a chance by selecting a subject on which few other bloggers have written.
Walk through this procedure together.
1. Pick a subject that interests you based on your knowledge
Decide on a topic for your blog article before you start writing. To begin with, the subject may be rather broad. If your organization sells a CRM to small-to-enterprise businesses, for instance, your post can discuss the value of using a single piece of software to keep your marketing, sales, and support teams coordinated.
A quick tip: You might not want to start your first blog post with a "how-to" piece.
Why?
Your credibility is still being built. You should first establish yourself as an authority in your industry before instructing others on how to do something.
An article titled "How to Replace the Piping System in your Bathroom" wouldn't be appropriate for a plumber to publish as their first post, for example. You would start by writing about contemporary faucet configurations or describing a specific achievement you had in saving a faucet from flooding a customer's home.
Here are four additional blog post categories you might want to start with:
List: 5 methods for repairing a leaking pipe.
Curated Collection: 10 brands of faucets and sinks to think about today
SlideShare Presentation: Replace your existing faucet with one of these 5 models (with pictures)
News Report: According to a recent survey, X% of people don't change their faucets often enough.
A productive subject brainstorming session should be helpful if you're having problems coming up with topic ideas. My colleague outlines a useful method for multiplying one concept in the article I've referenced. You would "iterate off existing ideas to come up with fresh and appealing new topics," much like the examples of a "leaky faucet" above.
You can achieve this by:
Changing the subject matter
Changing the time frame
selection of a new audience
Choosing a positive or negative tack
setting up a new format
And if you're still having trouble, let's look at some samples of the first blog post ideas.
Ideas for Initial Blog Posts
A Niche Expert Describes the Difference Between Niche Topic and Niche Topic.
An explanation of the differences between SEM and SEO from a marketing professional
A Car Mechanic Describes the Difference Between Sedans and Coupes
A Professional Baker Describes the Difference Between Baking and Broiling
2. Pick a low-volume keyword to focus your optimization
Locating a Google keyword with few searches (we recommend sticking to about 10 to 150 monthly searches). These subjects have less competition, which should make it simpler for your new blog post to rank.
You can either conduct keyword research or a traditional brainstorming session to select a theme. The latter is what we advise as you can see how many people are searching for that subject.
Now, don't let the phrase "keyword research" overwhelm you. It applies to new bloggers as well as marketers. And performing it is quite simple.
To get start your keyword research going, you should first decide what your blog's broad theme is.
Imagine you are a plumber. Your broad, high-level subject could be "plumbing" (67K monthly searches).
Next, enter this phrase into a keyword analysis application like:
- Ahrefs
- Moz
- Ubersuggest
- Wordtracker
A list of associated keywords will show up once you run this keyword through the program. Look through the list and pick the item with the fewest searches. We'll use "under sink plumbing" in this example (1.4K monthly searches).
Use the keyword research tool once more with that keyword. Examine the associated terms. Look for one with fewer searches. Repeat that.
We'll choose "plumbing troubles under the kitchen sink" as our example in this case (10 monthly searches). That is the subject of our opening article.
Select a low-volume, low-competition term to guarantee that your initial post appears in search results.
3. Use Google to research the term to learn what your audience is looking for
You now know your topic; the next step is to determine whether a blog post would satisfy the user's search intent.
Why does that matter?
A seeker looking for "plumbing troubles under a kitchen sink" may be seeking a guide, a graphic, a piece of writing, or a solution to the problem.
You're good if they're looking for the first three; that information may be found in a blog post. However, a product is distinct, and your blog post won't rank.
How can you confirm search intent again?
Look up the phrase on Google to see the results. You're set to go if other articles and blog posts are shown for that topic. If all you can discover are product sites or lists from well-known magazines, look for a different subject to write about in your initial post.
Take the phrase "under sink plumbing bathroom" for example (30 monthly searches). Due to the minimal monthly searches, it seemed to be the ideal fit.
We discovered product carousels, product pages from Home Depot and Lowes, and articles written by well-known newspapers after searching for the term. (At least, for the time being, you should stay away from subjects that have been covered by important publications.)
Research the user intent of the keyword before creating your first blog post about a niche subject. Don't forget to look at the writers who have already written on that subject. If you see a well-known brand, you might want to write about something else.
4. Look up terms and questions associated with that subject
You're writing about a topic that is incredibly original and hasn't been discussed much before. It's time to add detail by talking about similar or neighboring subjects.
Make use of these tools:
Answer the Public: This tool will present you with a list of queries associated with the keyword you entered.
You should always use Google. Look under "People also ask" and "People also search for" when you search the term. Make sure to discuss those subjects in the post.
These keyword research tools that we described in step one are also available for usage.
5. Construct a working title
To assist you to focus your writing, you might come up with a couple of potential working titles, or variations of how to approach that subject.
You can want to focus on "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets," for instance. A precise working title will direct your post so you can start writing.
Right, appropriate? In this instance, the subject was probably "blogs." The working title than might have been "The Process for Selecting a Blog Post Topic," for example. Finally, the phrase "How to Choose a Solid Topic for Your Next Blog Post" was chosen.
See how the title changed from the working title to the final title? The working title gives you enough details, even though it might not end up being the final title (more on that in a bit), to allow you to concentrate your blog post on a particular subject rather than a broad, overwhelming on
6. Draw out a plan
Blog entries may include a tonne of information, which can be daunting for both the writer and the reader. The key is to arrange the information such that readers won't be put off by its length or volume. Any most appropriate format, including sections, lists, and tips, can be used for this structure. But it needs to be planned out!
The article has a lot of content, so it is divided into a few sections with illustrative headers. The main sections are divided into more in-depth subsections to make the text easier to read.
All you need to do to finish this step is outline your post. This will help you decide which things to address and in what sequence before you begin writing. Additionally, you can utilize our free blog post templates, which are already set up for six of the most popular blogs, to make things even simpler. Simply complete the blanks!
7. Create an introduction
In the article "How to Write an Introduction," we went into greater detail on how to write an engaging introduction. But let's go over it again, shall we?
Get the reader's attention right away. Even before they have given your post a fair chance, readers will quit reading if you lose their attention in the first few paragraphs, or even phrases, of the introduction. You can accomplish this in several ways, such as telling a joke or story, showing empathy, or captivating the reader with an intriguing fact or statistic.
After that, explain your post's goal and how it will solve any issues the reader might be having. This will motivate the reader to keep reading and demonstrate how the article will advance their careers or personal lives.
8. Organize your outline by developing each component
The actual authoring of the content is the following but not the final phase. Of course, that is something we cannot ignore.
You are now prepared to fill in the blanks after creating your outline or template. Whenever necessary, elaborate on each topic using your outline as a guide. Write about what you currently know, and if necessary, do more study to find evidence, facts, and examples to support your arguments. When citing other sources, give due attribution. Always look for reliable and convincing statistics to utilize in your post when you do this.
9. In whichever way you can, publish and advertise your initial post
You probably don't have a social media following as a new blogger yet. Thankfully, you may develop a promotion strategy without having a sizable following.
Your overall plan for how you will produce, share, and interact with social media content is called your promotion strategy. It enables you to use social media and other digital tools to promote your brand or, in this example, your content. A strong promoting plan gives your audience more options to find your blog content across various marketing platforms.
10. What characteristics distinguish a quality blog post?
Make sure you have the answers to questions like, "Why would someone keep reading this entire blog post?" before you start writing. and "What draws new viewers to our site?"
A good blog article is engaging and instructive, to begin with. Blogs should provide readers with information and assistance in solving problems, and you must do so in an engaging manner.
It's not sufficient to simply respond to someone's queries; you also need to offer practical advice while maintaining an appealing tone. For instance, your post's beginning should pique the reader's interest and entice them to read more. Then, to keep your audience interested in what you have to say, use examples.
Keep in mind that a quality blog post engages readers and offers them useful information.
11. What is the frequency of posts on your blog?
If you plan to make posts every day then it is always good as your readers are more interested in visiting your blog often. But often we intend to post regularly but the actual figures are different as shown in this image. Only Pro bloggers post more than they intended.
Conclusion
Creating a blog, and writing articles related to any niche does require some research, backed by data, a clear outline, and educating readers in a useful manner. Writing blog posts that do not sync with your audience would be like hitting the final nail in the coffin. Any blog post written keeping in mind your audience by addressing or solving their problem or information they are looking for can surely get more likes, shares, comments, and positive engagements.
Quick Tips for Blogging
If you need to, do some research to support your argument.
Make your material skimmable by dividing it into manageable portions.
Incorporate eye-catching quotes or information to emphasize the theme.
Using pictures, graphics, or video, create a complete picture.
Use Grammarly to find errors.
If you're unsure of where to begin, tell a story.
cite online journal entries.
There should only be one concept per sentence.
Even though you already have several tools and suggestions, we still wanted to provide you with some formatting recommendations to utilize before you publish your own.
