What is called SEO (Search Engine Optimization)
and how to get organic traffic from Google?
Here SEO is explained
simply. This subject is a very important guide for beginners who have
created a new website or blog.
One of the
initial stumbling blocks for growing your online business is not getting any a visitor to your website or blog importantly unpaid traffic or free
traffic. To grow your business you need
regular visits to your website or blog either free traffic or paid traffic.
Here we are not discussing paid traffic where SEO has no vital role to play. It is mainly applicable to organic traffic where visitors to your site are based on the website ranking in Google. If the ranking is high then it receives more traffic and if the website ranking is low then visitors to your website or blog are very low or no visitor at all. So, ranking depends on SEO and if anyone searches on Google, normally he or she clicks the links of websites or blogs featuring the first page in Google, and only rarely people would go to 2nd or 3rd or 4th page.
An interesting fact is that there are more than 4.4 million blog posts published daily
It is mind
boggling to know how many blogs exist in 2020. The growth rate of blogs in the USA
alone going to be 31.7 million blogs and in the world, over 500 million blogs exist in
2019. Amazing is not it?
If you
create a blog or website then it should stand against stiff competition from
millions of blogs that already exist in the online world? Simple and easy is it not?
So here comes
SEO that gets your website or blog ranking on the first page of Google search
to make your site visible resulting in organic traffic to your website or blog ultimately
monetization of your site. To rank high on
the Google page you have to adopt certain things that could take your blog or
website rank high. Mainly three factors govern your site ranking.
How search engines rank any website
or a blog?
It is not
possible to figure out how the search engines work or understand their
algorithm. But we could draw certain factors that form the basis of SEO.
Majority of
searches are done using Google about 90% precisely compared to other search
engines like Bing or others.
Google
normally glance web content of any webpage depending on keywords used in the
content. Based on this it will determine the subject of the content of the web
page. Google also collects the time duration a visitor spends on your blog
or website that is translated to the bounce rate. If the bounce rate is low then
time duration or time spent by the visitor is more on your website increase
chances of higher ranking thus that impact your ranking on Google.
On-Page SEO and Off-Page SEO
On-Page SEO
On-page SEO
is the quality of web page content with the right density of Keywords having
pleasant-looking design and theme more importantly fast loading page.
Search
engines like Google will rank pages that give quality content useful for the
searcher and get to read valuable things or guidelines or interesting or
captivating to deliver according to the needs.
Contents of
the webpages can be classified into seasonal content and evergreen content.
Seasonal content may last for a year or few months depending on the topic it
discusses like Best Halloween party themes for 2020 or Best mobile phones for 2020. Evergreen content would stay for
many years like how to make money online.
Off-Page SEO
Here there
are certain factors that can make your blog or website rank higher in Google.
You might have observed if you look out for something on the net and clicking some website link you have to wait a fraction of a second or seconds or even a few minutes for the site to load. So if the page loads fast then you have visitors to your site that translates to higher ranking otherwise you get low ranking in Google. Slower loading pages contribute to higher bounce rates. Generally, users might leave the WebPages that takes to load 10 seconds or more. Bounce rate correlates time spent by visitors on your site and loading speed to rank webpage either higher or lower. Fractions of seconds make or break your online business.
Getting a secure web page or SSL
Certificate
Secure web
pages play a part in SEO and ranking on search results. No user will open a
website with a warning on security especially Google Chrome. Since it is a widely
used web browser in the world. Your website or blog link should start with
HTTPS instead of HTTP ensures data protection between the website and its user as
it is encrypted. Having an SSL certificate is mandatory to avoid the risk of not
secure pages warning from Chrome.
What are Keywords?
Keywords
are the words the user uses to search on the internet. For example best books or
Restaurant near me or how to create a password or make money online. The
keywords are either generic or specific.
But you need
to write specific keywords to improve your ranking on Google. Avoid generic a keyword like a Restaurant instead use Best restaurant near me
Free keyword
tools are available online you can use them to pick the right keywords for your
niche or category.
Keyword
density should be around 1% to 3% of the total word count on your
article. More keywords mean less ranking
and use keywords wisely.
You can use
it in Blog title or weblink or a few on the content page, But not more than that.
Format of
the web content ( Design)
Heading of
your post is important with sub-headings and writes body content that is more
engaging and interesting to read with lots of facts about your niche. Add as
many relevant images as possible to make reading pleasant and not monotonous. Images can have descriptions and captions.
Write keywords in the description so Google can analyze your images and will show the
same for that particular keyword.
Add a
conclusion part to give your overall observation of the article.
Back Links
A webpage
having many links that are pointing towards it makes Google consider this as an
important page and these links are called backlinks. Backlinks cannot be
created but you have to earn them. Standalone web pages without backlinks are
considered orphan pages. Contact influencers in your niche or category to allow you to share your link on their website or blog by writing posts leaving your link
to your blog or website. Ensure you do
guest blogging on blogs with a lot of comments or engagements from visitors
rather than blogs with large content with very low responses from visitors like
comments or subscriptions. Getting backlinks from blogs having a high volume of
traffic makes your blog rank higher on Google as SEO is also about getting
quality backlinks.
Tools help
to get a high rank in Google
A famous plugin is available in the Word Press blog known as Yoast SEO if you install and
activate that plugin it will examine your webpage and give suggestions on
changing your page so that you get a higher ranking. It can also evaluate your
posts and advises what is good and what is bad. Please see the image below. It
is called Yoast Analysis
One more important tool that assists your higher ranking is SEMRUSH
One of The best available tools, especially for SEO show more insights into your
competition in a particular niche. It also gives top organic keywords and paid
keywords. It can also analyze your quality of backlinks and so on. Check this
tool and you feel glad you did it.
Final Word
SEO is the solution to get a higher ranking in any search engine and you need to make necessary
tweaks to your blog or website to adhere to these SEO techniques to make your
site or blog stand among the crowd.
